What3words

Sector

Geospatial Technology

Founded
2013

Located

London

Website
www.what3words.com

w3w logo

The simplest way to talk about location

Communicate any precise location using just three words, from a precise delivery entrance to a taxi drop-off point, remote hiking trail, or parking spot with the perfect view.

what3words has divided the world into a grid of 3m x 3m squares, each with a unique 3 word address. This means that everyone and everywhere now has a reliable, accurate and easy-to-use address. The front door to the what3words London office, for example, can be found at ///filled.count.soap.

what3words’ goal is to become a global standard for communicating location. It gives everyone and everywhere a simple, accurate and reliable address. 3 word addresses are easier to remember than a postal address and can be shared more accurately than any other location reference system. It is also the first addressing system entirely optimised for voice, allowing for the easiest and most human-friendly possible input. 3 word addresses are currently available in 26 languages, allowing more than half of the world’s countries to use them in at least one of their official languages.

what3words can be used for free by individuals via an app for iOS and Android. It can be easily integrated by businesses, governments and NGOs into apps, platforms or websites with just a few lines of code. Over 1000 businesses, government agencies and NGOs across 170 countries are using 3 word addresses in sectors including automotive, e-commerce, logistics, mobility, travel, post and emergency services - to improve their customer experience and increase efficiency while reducing costs and their environmental impact.

The company’s partners include Mercedes-Benz, which recently launched the world’s first car with built-in what3words voice navigation. Drivers can now navigate anywhere in the world by saying three words to their car. Global logistics giant Aramex has integrated what3words to optimise its last mile operations in the Middle East, increasing efficiency by over 40%. Meanwhile, Domino’s Pizza is delivering food hotter and faster to 3 word addresses around the world, whilst travellers are navigating with ease with the help of Lonely Planet’s and Airbnb’s 3 word address listings. And numerous humanitarian partners are using the technology to help people in need: The United Nations has adopted the technology for disaster response and relief, in addition to the Red Cross.

Future-facing companies have been quick to adopt what3words, such as IBM’s #AccessibleOlli. The autonomous vehicle built for people with disabilities uses what3words to navigate passengers to precise destinations, increasing their ability to travel independently. Similarly, drone delivery companies Hylio and DXC Technology are using 3 word addresses to help customers specify precise drop-off locations.